Fitness and Weight Management
renu is:
Who you want on your side when there is no going back...
Then you've got crowded bootcamps and boutique gyms that revolve around a bike, rowing machine, etc... popping up all over because you can charge a little more and pack in 20-40 people and make a nice chunk of change.
From our perspective its' nothing new. Consider pre pandemic, the health club industry had a record year raking in $35 billion dollars! There were a record number of clubs and yet we hit another record year of obesity rates. Clearly this model isn't working, well for them it is...but for the people it's a big NO!
If that's the case, what's different about Renu?
renu is:
for the 82% who are not active gym goers
Most gyms marketing materials show super fit people shredding it, sweating, jumping, sprinting... "crushing it." That looks inspirational, but when you look at the state of the world and particularly America it's a very small part of the population.
We keep hearing fitness is about health, that it's about being in it for the long term, like lifetime long-term. With 70% of the population overweight or obese the current approach isn't working. The messaging isn't aligning with what people experience at gyms. At Renu we took an honest look at this demographic that most needed a health intervention.
What we witnessed was a large population with chronic poor posture, long historical sedentariness, adults with old sports injuries, aches and pains that for the vast majority they would get "crushed" and pay the price in injuries and yet another failed attempt to take charge of their health if they continued with those workouts. They are not at fault, it’s an industry that keeps on focusing on unrealistic aesthetics, super intense workouts out the gate and ignoring all the internal health benefits you can't see in a mirror right away.
Real people have different goals
If we think about it, real people like those pictured contrasted with the super fit, are who we need to reach to make an impact. It's a very small percentage who, lets be honest "like" exercise. (at least until they've experienced what we do)
Most have stressful jobs, families, other interests they don't participate in as much as they'd like to. They enjoy eating out occasionally with a glass of wine and don't want to obsess about fitness and nutrition. Yet they stand to reap phenomenal benefits from being more physically active, and deep down know they should be doing something.
They want to be healthy, but the industry has unknowingly made this an all or nothing endeavor. Look at what happens every January year after year, the vast majority quit 2-3 months later, many even before the end of the month research shows.
The industry needs to change, and Renu is committed to leading that initiative. Its quite a unique experience.
renu is:
One of the rare places that cap membership
We Flipped the Model
Nutrition and diets same thing. First low carb diet...1860. Yep, that long ago. We've had fitness trends and fads for decades while every year obesity rates tick up.
We're not saying those are workouts no one should ever do. However, the vast majority of people are not biomechanically prepared, conditioned or have the joint integrity for those workouts. Physical therapists will happily tell you about the uptick in new business since those workouts have gained in popularity. A moment of trying to get fit and now you have an injury that will be with you possibly the rest of your life. We've had those clients referred to us by their physical therapist after discharge. Secret is, it doesn't take that level of intensity to get in great shape, especially in the beginning.
Renu isn't easy, it's challenging to YOUR level and serves a purpose to shore up your weaknesses and vulnerabilities. We adapt and conform to your body, not your body being forced to accomplish a particular exercise because it's up on the board and everyone else is doing it.
Fitness should be FUN, EMPOWERING and INCLUSIVE.
It should build you up, not tear you down.
Greater work and academic performance
Alzheimer’s and dementia risk reduction
Lower risk of heart disease and stroke
Improved sleep and libido; reduction in stress, anxiety and depression
Reduced risk of some cancers
...and much more
Seriously, if there was a pill that did all this, everyone would be taking it!
BUT... if you stop 60 days in because you’re getting the kitchen sink thrown at you each and every workout or you're getting injured, you stop. Many switch to something much less vigorous- like pay $10 a month to walk on a treadmill and play around half-heartedly with some machines.
There is a better way
This is us at full capacity!
Commercial gyms need 10 times the number of members the facility can handle to be profitable (some 20x). The model is built on you not using it!
renu is:
Where you're not a number, you're personally known
"...if you get the opportunity to train with Dino, you better jump"...
To recap we are for:
- That person who has never exercised and is maybe intimidated by gyms and fit people.
- Those with old nagging injuries who want to exercise but are tired of getting hurt from their workouts.
- When you're tired of getting lost in the crowd of 20-30 people with cookie cutter sessions.
- The overweight individual who has attempted everything under the sun and is struggling to muster the will and courage to try something else yet again.
- When you've realized you didn't want to sign up to train for the crossfit games but you love the challenge and the camaraderie
- When it dawns on you that your $99 a month membership isn't as great of a value when you're lumped in a room with 20-30 other people.
renu is:
who you call for the hard cases
Train without getting injured from your workouts
When you’ve been hurt by others or have been battling for years and are hesitant about getting injured yet again Renu is for you. We've made such a name for ourselves in helping clients with all sorts of challenges even the medical community started referring to us and eventually training themselves at Renu.
"To me still the biggest factor is the attention to detail that Dino brings to my workouts observing the fact that I do have the injuries that I’ll have to work around the rest of my life making sure that I get very intense workouts without causing any additional injury and the areas that used to be real problems for me are much stronger…
There was a particular time when my stepson, which was one of the reasons that brought me here in the first place being able to keep up with him growing up. He decided to jump on my back as we sat on the couch, over the top of my shoulders… I literally stood him up off the couch from a sitting position. For me that was coming from a place 5 years ago when I could hardly straighten my knee off the edge of a bench. I lifted him right off the couch walked across the room, put him in an airplane spin."
Johnny
renu is:
Results without the injuries
Fit and looking for a challenge?
Because of the work we do, some people think you can't get a challenging workout at Renu. Nothing could be further from the truth, we're just smart about it and won't give you movements until we see you're ready. After all, if you're injured you can't train. However, when you move better and are stronger, you can actually train harder. That's one of the secrets to our incredible results.
Of course you’ll get the most advanced training techniques that are appropriate for your level to build you up with a purpose and not just put fitness on top of dysfunction as so many do just because it looks like a cool exercise.
When you are ready for the challenge, we will have some of the best exercises you’ve never done before.
It goes without saying that if you have worked out before, are already fit and are just looking for a jump start or take your training to an entirely new level, we’re the team that will blow your mind and give you a solid, biomechanically strong and balanced body, reducing your risk of injury in the future.
Achieve your goals without punitive workouts leaving you feeling raked over the coals with high dropout and injury rates.
Suite 116
10940 Raven Ridge Rd
Raleigh, NC 27164
Location:
Get in Touch:
919-977-1011
info@renuhealthandfitness.com
We're open by Session time and appointments. In case we miss you please reach out we'd love to connect.
Renu Health & Fitness© 2021. All rights reserved.